Google is launching AI-powered shopping features for U.S. users including an advanced virtual try-on tool that allows users to model clothes using their own selfies. The virtual try-on feature, initially for Search Labs, can now be accessed by general users. To use it, shoppers can upload a full-length photo and see how various clothing items look on them. Additionally, updated price tracking allows shoppers to set alerts based on preferred size, color, and price, with notifications dispatched for suitable offers across the web.
To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the 'try it on' icon. Upload a full-length photo of yourself and within moments you'll see what you might look like wearing those gingham-print pants on the first day of class.
Starting to roll out today, when U.S. shoppers hit 'track price' to set an alert for a product, you can specify your preferred size and color, as well as the price you want to pay. The Shopping Graph has products and prices from all across the web, so we'll let you know when there's an offer that meets your criteria.
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