#virtual-try-on

#virtual-try-on

In 2026, "fashion tech" will no longer be a separate corner of the industry. It is baked into the way people browse, decide, and buy-often without opening a traditional storefront at all. The fastest shift is happening inside conversational interfaces: AI-powered chat that behaves like stylists, personal shoppers, brand concierges, and sometimes even taste-making characters. Platforms such as JOI AI sit within this broader movement: chat is becoming a primary interface for identity play, self-presentation, and lifestyle choices, including style.

Ovme is a concept that treats the mirror as a missing link between your closet, your feed, and your actual body, closing the gap between seeing and knowing.

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced. Google wrote, "Try on's state-of-the-art AI accurately perceives shapes and depths, preserving those subtleties when showing you what something would look like on you. Finally, you can answer the age-old question: "Can I pull off these shoes?."

This technology is now really good enough to do something that the fashion industry has wanted to do for about 30 years. The Clueless comparison comes up a lot, and so it's been in the public consciousness for some time, but the tech has never really been there yet,

Warby Parker has decided to discontinue its home try-on program, stating that it will focus on in-person and virtual try-on options instead.

The new AI Mode shopping feature will launch this fall in the US, designed to provide visual aids that better guide product recommendations beyond simple text descriptions.