Warby Parker will discontinue its home try-on program by year-end, a service that allowed customers to try five glasses for five days. This change reflects a broader trend as other companies, like Amazon, have also ended similar programs, prioritizing virtual try-on technologies. The increasing physical store presence of Warby Parker influenced this decision, as most home try-on users are located near its retail locations. Instead of the at-home service, the company will implement an AI-powered virtual adviser for personalized customer experiences.
Warby Parker has decided to discontinue its home try-on program, stating that it will focus on in-person and virtual try-on options instead.
Amazon also ended its 'try before you buy' service earlier this year, opting for AI-powered sizing recommendations and virtual try-on.
Minkow noted that the home try-on service was crucial for customer engagement and loyalty, especially for brands without physical stores.
With 300 locations, most recent users of Warby Parker's home try-on program live within a convenient distance to visit one of their stores.
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