Google has upgraded its virtual try-on capability, allowing users to upload personal photos for a more tailored shopping experience. Currently in testing in the US, users can opt into this feature by selecting 'try it on' for clothing items in search results. The underlying AI model understands fabric behavior on various body types. Additionally, Google is rolling out AI Mode, which customizes search results based on specific needs. A forthcoming 'agentic' checkout feature will automate the purchase process by handling transactions based on user preferences.
Googleâs latest feature revolutionizes online shopping by allowing users to upload a personal photo, transforming traditional virtual try-ons into highly personalized experiences.
The AI-driven model takes into account how fabrics fold and drape, ensuring a realistic representation of clothing fit on individual body types.
With AI Mode, users can input specific shopping needsâlike a travel bag for a rainy Portland tripâallowing Google to surface tailored product recommendations.
The upcoming agentic checkout feature streamlines the purchasing process, enabling Google to automatically complete transactions based on user-defined parameters.
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