The landscape of SEO has evolved from a focus on keywords to prioritizing user experience and goal fulfillment, reflecting changes in how people use the web.
With the advent of LLMs like ChatGPT, users now crave immediate, relevant answers and interactive guidance, transforming how SEO must adapt to meet these needs.
SEO isn't dead but has transformed: it now demands a shift from traditional keyword optimization to enhancing user value and satisfaction in the digital experience.
Search engines are evolving to prioritize platforms that offer interactive tools and a seamless user experience, moving beyond the simple provision of information.
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