Jason Hennessey emphasizes the importance of SEO knowledge for business owners to manage their digital marketing effectively. He dispels the myth that one needs to be tech-savvy to understand SEO, advocating for a proactive approach to learning through books, videos, and practical experimentation. Key SEO components include content quality, keyword research, competitor analysis, and basic technical know-how. Hennessey stresses that time is precious, and it's beneficial to implement SEO strategies while learning, rather than waiting until one has mastered all aspects.
You don't have to be great with technology to understand SEO, you just need to know enough to develop a strategy and understand what your digital marketing team is doing.
To get started on your SEO journey, here are four basic components you need to understand: Content, Keyword and Competitor Research, On-page Optimization, and Technical SEO
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