"A website is not one of those things where you design [it once] and you're done," says former chief brand officer Jody Harrison on an episode of the Shopify Masters podcast. "We're continually having to feed and evolve and update and tweak. Our road map is never-ending in that regard." This statement underscores the necessity of ongoing development in a digital strategy, highlighting that a website's effectiveness is a continuous journey rather than a completed project.
"The online success of any ecommerce business-100 years old or otherwise-depends entirely on how well you engage your target audience and convert them into paying customers." This highlights a core principle of modern ecommerce: customer engagement and conversion are crucial for success, especially for brands trying to adapt to the digital landscape.
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