Barbarian proved word-of-mouth horror hits are still possible - but it's disappearing from streaming
Briefly

The marketing for Zach Cregger's high-concept horror movie 'Barbarian' relied heavily on secrecy, hinting at a scary plot while avoiding details to maintain suspense.
In today's film landscape, with streaming giving viewers countless choices and diluting audiences, organic word-of-mouth has become an increasingly rare yet vital asset for movies.
Read at Polygon
[
|
]