fromIndieWire
3 days agoWhat Even Is a 'Box Office Flop' Anymore?
Things used to be so simple. A movie opened in theaters, and if its total box office was lower than what it cost to make and market it, minus the half theaters took, we could easily call it a flop. It was dead in the water. Some were worse than that and were true bombs, though we're splitting hairs on the terminology here.
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