AMC's A-List service provides moviegoers with an affordable option in times of rising costs, allowing members to view multiple films weekly and maximize their savings.
The marketing for Zach Cregger's high-concept horror movie 'Barbarian' relied heavily on secrecy, hinting at a scary plot while avoiding details to maintain suspense.
"The Wild Robot" emerged as a surprising success, debuting at #1 with $35 million, showcasing that original animated features can still resonate with audiences beyond franchise films.
Michael O'Leary believes, "This investment of resources is the next step in our industry's ongoing commitment to ensuring that going to the theater remains a unique and special experience for generations to come." The hope is to entice audiences back with upgraded facilities and exciting new activities that enhance the cinematic experience.