#word-of-mouth

#word-of-mouth

"Of course I'm cooking on my birthday and my day off!" said the chef Karina Garcia as she assembled a strawberry tres leches cake topped with meringue and a flurry of fresh chamomile, mint, basil and dill for the friends and family who'd gathered to celebrate with her.

Bouche à l'oreille, translating as 'mouth to ear', refers to the way information is shared informally, resembling the English term 'word of mouth'.

The marketing for Zach Cregger's high-concept horror movie 'Barbarian' relied heavily on secrecy, hinting at a scary plot while avoiding details to maintain suspense.

"Word of mouth remains one of the most trusted forms of recommendation. Patients who have had positive experiences are likely to share their stories with friends, family and colleagues..."