"The team occasionally debated whether Cursor was good enough and whether it was time to pour energy into growth engineering, Truell said, adding that they even ran short sprints on those efforts. But the results were negligible compared to the impact they got from simply improving the product, he added. In the very early stages of launching Cursor in 2023, the team tried to "evangelize" the AI tool on social networks, which helped them build an early user waitlist, Truell said."
"'That was helpful getting us kick-started,' he said. 'But then after that, we kind of stepped away from that.' Cursor's parent company, Anysphere, raised $900 million at a $9.9 billion valuation, the company said in June. The company lists Stripe, Instacart, and Shopify as customers. Business Insider reported in the same month that Amazon was in talks with Cursor to adopt the AI coding tool internally."
Michael Truell, the 25-year-old CEO and cofounder of Cursor, credits the product’s growth to concentrated product development and organic word-of-mouth following an early social push. The founders entered "monk mode" in 2023, removing distractions to iterate and improve the product. Limited, focused growth-engineering sprints produced little compared with continuous product refinements. Early social evangelism built an initial waitlist, after which outreach was scaled back. Cursor’s parent, Anysphere, raised $900 million at a $9.9 billion valuation. The AI coding tool serves customers from YC startups to Stripe, Instacart, Shopify, and has drawn interest from Amazon.
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