"But the results were negligible compared to the impact they got from simply improving the product, he added. In the very early stages of launching Cursor in 2023, the team tried to "evangelize" the AI tool on social networks, which helped them build an early user waitlist, Truell said. "That was helpful getting us kick-started," he said. "But then after that, we kind of stepped away from that.""
"Michael Truell, the 25-year-old CEO and cofounder of the startup behind Cursor, said at a Y Combinator event in June that the company's growth didn't come from splashy marketing. After an initial push on social media, the founders went monk mode, shutting out distractions to focus on product improvements. "We kind of lived like monks in 2023 and just focused on the product," Truell said in a fireside chat published Wednesday on Y Combinator's YouTube channel."
Michael Truell is the 25-year-old CEO and cofounder of Cursor. Cursor's growth resulted largely from concentrated product work and organic word-of-mouth rather than heavy marketing. The founders performed an early social-media push to build a user waitlist, then stepped back to focus on product improvements. Short sprints on growth engineering produced negligible results compared with direct product enhancements. Anysphere raised $900 million at a $9.9 billion valuation. Customers include Stripe, Instacart, and Shopify, and Amazon entered talks to adopt Cursor internally while the company uses AWS.
Read at Business Insider
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