LinkedIn is increasingly favored by venture capitalists for networking and brand-building, with over half of those on the Forbes Midas List posting at least monthly. The shift comes as many dealmakers find traditional platforms like X less effective for engagement. Investors like Maren Bannon and Henri Pierre-Jacques highlight how the ROI of their social media efforts has led them to prioritize LinkedIn, where they can reach their desired audience more effectively. This reflects a broader trend of adapting social media strategies in an evolving digital landscape.
On LinkedIn, Pierre-Jacques, a managing director of Harlem Capital, shares a hodgepodge of fund news, career advice, and family photos.
I have become more active on LinkedIn, because that's where the people I want to reach are spending time.
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