Why data analytics is our Design team morning routine at Lydia ? A 3 steps story.
Briefly

Or how reordering 3 fields took us from 80% to 94% conversion ?As product designers, we are simultaneously the guardians of our user interests and stakeholder of the company strategy.At Lydia, the design team has full access to Amplitude, the perfect analytics tool to measure both.It enables us to take the most appropriate design decisions with the endorsement of our data analyst teammates.
Read at Medium
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