#design-system

#design-system

SMG Swiss Marketplace Group came together following the merger of Scout24 Switzerland and TX Markets in 2021. A union which included some of Switzerland's most well-known leading marketplaces. Our exciting portfolio currently spans four business areas and includes Real Estate (immoscout24.ch, homegate.ch, ImmoStreet.ch, home.ch, Acheter-Louer.ch, Flatfox, Casasoft), Automotive (autoscout24.ch, motoscout24.ch, CarAuktion), General Marketplaces (anibis.ch, tutti.ch, Ricardo.ch) and Finance and Insurance (financescout24.ch, Moneyland.ch).

At the core of the rebrand lies the idea Ignite your spark.

Nodding back to the first issue of Typeone, the design system features Diatype from Dinamo, with Xiaoyuan Gao's Common Sans which, for a moment, was nearly the solo typeface of the whole magazine for its "exuberance and sincerity", says Harry.

"When used light and small, it's super precise and premium; in its big, fat, expressive italic form, it looks more bold and a bit weird," Tom explains. Overall the tone of voice is packed with wit and in-jokes, from its copywriting down to its new file name, .af - which apart from being on every file you export from the programme, is also used in myriad, tongue-in-cheek ways across merch, such as its "Sketchy.af" notebook.

✅ Define the brand's purpose, values, mission, and story to guide all design and messaging ✅ Include logo rules with spacing, sizing, and dos and don'ts to avoid distortion or misuse ✅ Set a clear color palette with HEX, RGB, and CMYK values for consistent visuals across platforms ✅ Choose fonts for headers, subheads, and body text, and explain how and when to use each ✅ Add tone and voice rules to keep messaging aligned, no matter who is writing or designing

Since we started embracing the "production acceleration stage" in the company, we see product design with fresh perspectives. Fully immersed in AI dynamics Like almost all technology companies today, we are influenced and affected by AI at our core. Part of this technology adoption has brought new company challenges (ways of work, roles, technical knowledge, etc). Still, it has also led to many positive developments and ideas, allowing us to transform old problems into new opportunities.

The new design system, which was built for nearly all of Apple's products and is rolling out this week, is built on the idea that interfaces should be three-dimensional: in the world of Liquid Glass, buttons and menus sit on top of whatever you're doing or looking at, changing color and refracting digital light like they're physical objects. It's meant to feel like glass does in the real world.