In product design, flexibility and adaptability are key, guiding the stages of Product Discovery and Product Design to create meaningful solutions.
Problem Definition is critical, as it informs subsequent steps; research designers lead this, using various techniques to deeply explore the problem.
Uncertainty is inevitable in the design process, necessitating 'speed research' alongside business data to uncover the true problem and validate findings.
Collaboration between business stakeholders, product managers, and designers is essential to establish clear objectives and effectively navigate through the design phases.
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