The key takeaway of Erika Hall's book Just Enough Research is that you don't need to overcomplicate the process or do too much research to get useful insights.
During my PhD studies, my research was about the usability of e-government websites and case law databases. This guided my understanding of effective UX research practices.
As a freelancer, I worked with a handful of SMEs and startups that were open to adding research activities to our collaboration, enhancing the user experience offered by their products.
Conducting research for banking professionals allowed my team and I to establish essential research processes, highlighting the importance of embedding research into organizational practices.
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