Parminder Mann, VP of Product & Design at Flutterwave, discusses the challenges and strategies involved in launching products in various global markets. With a career rooted in product management across major financial institutions, he emphasizes the importance of localization tailored to Africa's diverse landscape. Mann highlights the need for a knowledgeable team, partnerships, and understanding local regulations as crucial for successful market entry. Flutterwave aims to connect Africa to the global economy by creating seamless experiences for different personas, acknowledging that what's successful in one region may not translate directly to another.
In our conversation, Parminder talks about how Flutterwave is building technology to connect Africa to the global economy and the importance of creating localized experiences across the continent.
First is people - you need a great team to help support you in terms of localization, whether it's regulatory coverage and insights, or when you're thinking about go-to-market.
Truly, no two countries are the same, whether that's in language, culture, geography, and so on. You might say, 'We've got a really successful product in this country, why don't we just take it on the other side?'
When you're launching new markets, you don't need to do anything by yourself, particularly in the payment and fintech space. Having partners and guardrails in place helps.
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