Brian Fugere, CPO at CentralSquare Technologies, emphasizes the vital connection between marketing and product management, highlighting their need for alignment in launching products. He believes that marketing and product should view themselves as intertwined entities as each contributes to customer experience. Sharing his experiences from previous roles, he illustrates the importance of collaboration between these teams, stating that a cohesive approach can lead to more effective product launches and improved customer experiences through standardized feedback loops.
"Marketing and product need to coordinate and work jointly on any kind of release or new product launch. Each one owns a portion of the process."
"I view marketing and product as two sides of the same coin - you're delivering an experience to customers. Marketing is more about storytelling, while product is about the physical manifestation of the story."
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