A product ecosystem is a thoughtfully designed family of product offerings that complement each other and boost the overall customer experience when used together. These ecosystems can consist of products, services, or a combination of the two, such as a furniture collection or gaming systems that include consoles and online memberships.
Product ecosystems make purchase decisions easier by showing customers exactly which pieces work together, eliminating the guesswork of mixing and matching across brands. For retail brands, a product ecosystem drives revenue through deep loyalty, as customers invest in multiple complementary items.
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