How To Build a Lead Capture Strategy for Ecommerce (2024) - Shopify
Briefly

"Implementing website lead capture tactics can help grow your customer base and, over time, increase conversions. Once you've collected their contact details, new leads have officially entered the sales funnel."
"An effective lead capture strategy is the bait that draws them in. A lead is an individual or business that has expressed interest in your services, meaning they haven't made a purchase yet but have the potential to become customers in the future."
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