Cohort analysis isn't just a one-time task; it's an ongoing client retention strategy to reduce churn, improve product usage, and fine-tune your customer experience.
Cohort analysis examines the activities of user groups who experienced a shared event, providing insights into retention patterns and identifying potential issues with user engagement.
By grouping users based on common traits, cohort analysis helps companies identify engagement and retention patterns crucial for optimizing their products and marketing efforts.
A Deloitte study shows that 88% of companies now view customer experience as their biggest competitive advantage, emphasizing the importance of understanding what keeps users engaged.
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