Getting the Insights You Need: How to Conduct Customer Research for a Business | HackerNoon
Briefly

Customer research is crucial to growing your business as it identifies customer struggles, their information sources, and their concerns, ensuring effective marketing strategies.
Thorough research is essential; surface-level tips are no longer effective. Real customer insights lead to better products and increased happiness for both customers and businesses.
By understanding your customers deeper, you can predict their needs and enhance your offerings, making your business more competitive in the market.
Customer research helps do away with assumptions and provides real data crucial for targeting the right audience, ensuring a stronger conversion rate.
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