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fromFast Company
1 week ago

Stop hiring product managers like project managers

Companies are hiring armies of people with "product manager" on their business cards, but they're treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning in tactical decisions and they're optimizing for activity over outcomes. The result is not ideal: Products that ship on time but solve all the wrong problems. Roadmaps packed with features nobody asked for.
Productivity
Marketing
fromForbes
1 week ago

Small Business Owners Are Overworked - 5 Marketing Moves To Make

Small businesses face rising costs and falling marketing confidence while increasing efforts, requiring customer-focused research and targeted tactics to improve marketing effectiveness.
fromForbes
2 weeks ago

Here's Why Reddit Marketing Could Be Your Next Big Business Move

Small businesses are no longer trying to rank solely on Google search results with SEO. AEO is now part of the picture, too, and ranking on Google's AI overviews and the search results of LLMs (like ChatGPT and Perplexity) should also now be a goal for businesses. A recent study from Semrush found that Reddit is one of the top two domains from which Google pulls its AI overviews (second behind Quora).
Social media marketing
Growth hacking
fromEntrepreneur
3 weeks ago

7 Steps to De-Risking Big Business Decisions Before They Backfire | Entrepreneur

Use data, customer research, and rapid testing to remove bias, validate assumptions, and de-risk large strategic decisions.
Marketing
fromClickUp
1 month ago

18 Free Client Profile Templates to Understand Your Clients Better

Strong client profiles enable personalization that converts 60% of shoppers into repeat buyers by providing context on goals, habits, and audience needs.
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