Companies are hiring armies of people with "product manager" on their business cards, but they're treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning in tactical decisions and they're optimizing for activity over outcomes. The result is not ideal: Products that ship on time but solve all the wrong problems. Roadmaps packed with features nobody asked for.
Small businesses are no longer trying to rank solely on Google search results with SEO. AEO is now part of the picture, too, and ranking on Google's AI overviews and the search results of LLMs (like ChatGPT and Perplexity) should also now be a goal for businesses. A recent study from Semrush found that Reddit is one of the top two domains from which Google pulls its AI overviews (second behind Quora).