Understanding your core value proposition is crucial, as it underscores that focusing on emotional benefits is more important than simply listing the product's features.
Research indicates that 90-95 percent of our decision-making is influenced by emotion, making it critical for product managers to prioritize appealing to customers' feelings.
Benefits, as opposed to features, articulate how a product enhances a user's life, thereby creating more compelling and relatable value propositions for customers.
Many product teams lead with features or capabilities, but prioritizing benefits shifts the focus to how a product truly resonates with users and ensures long-term success.
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