Most successful product managers begin with a niche product, scale it for a broader audience, but risk turning it too generic, losing their competitive edge.
Product segmentation is the practice of dividing your product offering into smaller groups targeting specific market segments to enhance competitiveness and customer satisfaction.
Samsung showcases successful product segmentation by offering the Galaxy Z Fold, Galaxy S, and Galaxy A, each tailored for distinct audience needs, avoiding mediocrity.
The principle of product segmentation emphasizes that as businesses grow, they must segment their offerings to retain their unique value propositions and fend off competition.
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