After more than a century, the Campbell's company drops 'soup' from its name

from www.npr.org 4 months ago

The Campbell Soup Company’s change to The Campbell's Company marks a significant evolution in strategy and mission, reflecting the diverse portfolio beyond just soups.
www.npr.orghttps://www.npr.org/2024/09/12/nx-s1-5110040/campbells-soup-company-name-change

CEO Mark Clouse emphasized that this change retains brand recognition while showcasing the company's complete range, expanding beyond its iconic soup offerings.
www.npr.orghttps://www.npr.org/2024/09/12/nx-s1-5110040/campbells-soup-company-name-change

Read at www.npr.org

#branding #corporate-identity #consumer-goods #rebranding #business-strategy

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After more than a century, the Campbell's company drops 'soup' from its nameAfter more than a century, the Campbell's company drops 'soup' from its name Briefly

After more than a century, the Campbell's company drops 'soup' from its name
After more than a century, the Campbell's company drops 'soup' from its name
Briefly