Who Stands To Benefit In Search Ads Following Google's Antitrust Verdict? | AdExchanger

"The crux of the case is that Google pays companies to ensure a user's browser is directed to Google Search by default. With a 91% market share, Google’s dominance raises concerns, but an antitrust ruling alone won’t change user behavior."

"AI contenders like OpenAI's SearchGPT and Microsoft's Copilot provide sophisticated outputs for complex prompts, appealing mainly to B2B users. Their lack of ad products and data depth makes them less appealing for traditional advertisers in the short term."

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