In 2020, at the height of the pandemic, Universal Pictures and its art-house sibling, Focus Features, set off alarm bells in Hollywood by ending the long-held practice of giving theaters an exclusive window of about 90 days to play new movies.Instead, their movies, which have since included Jurassic World: Dominion, Belfast, Cocaine Bear and M3gan, would become available for digital rental or purchase at a higher price after as little as 17 days.
#people #years #advertising #exclusively #flexibility #introduction #traditional #agence-france #google-play #nbcuniversal
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