Launched in 2022, Uber Ads offers formats on apps, emails, cartops, and in-car tablets. Ads range from static shopping ads to playable formats pitching its first-party data on millions of users against competitors like Meta, Google, and Amazon.
Paul Wright of Uber Ads emphasizes using contextual insights like a user's trip destination to offer targeted ad experiences. The focus is on enhancing precision in targeting and providing tools for measuring consumer attention, alongside experimenting with interactive ad formats like 'Playable Ads'.
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