The Millie Bobby Brown fantasy thriller "Damsel" had the most views in the last six months, with 143.8 million. Kevin Hart's heist movie "Lift" came in second with 129.4 million.
Chances are, it was the latter. What the top three titles have in common is that they all were released by Netflix with little to no publicity or marketing fanfare.
Clearly, this new data proves the strategy is working. The Netflix homepage has essentially become its own watercooler destination, directing users to the hottest titles.
That robust landing page has allowed Netflix to effectively use its large subscriber base rather than relying on traditional marketing to boost views.
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