The Olympics not only drove streaming viewership significantly but also boosted traditional TV ratings, marking an unusual increase in a typically slow viewing month.
Broadcast TV captured 20.3% of viewership in July, and over 22% during the Olympic kick-off, highlighting its unexpected resurgence amid summer's slower trends.
Streaming accounted for 41.4% of all viewing, with Peacock experiencing a 33% jump, indicating that major events can enhance the appeal of both cable and streaming services.
YouTube emerged as the leading streaming platform, being the first to capture over 10% of total TV viewing, showcasing the evolving landscape of media consumption.
Collection
[
|
...
]