More Americans watch YouTube on TV than on their smartphones-here's what that means for creators and viewersYouTube has seen a significant shift in viewership from smartphones to TVs, with TV now surpassing smartphone use in the U.S.
It was a breakout year for watching YouTube on TV. A top exec explains what videos perform best on the big screen.YouTube creators are shifting focus to produce more content optimized for TV viewing, reflecting significant increases in revenue and engagement.
More Americans watch YouTube on TV than on their smartphones-here's what that means for creators and viewersYouTube has seen a significant shift in viewership from smartphones to TVs, with TV now surpassing smartphone use in the U.S.
It was a breakout year for watching YouTube on TV. A top exec explains what videos perform best on the big screen.YouTube creators are shifting focus to produce more content optimized for TV viewing, reflecting significant increases in revenue and engagement.
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel EffectivenessFirst-party data leveraging TV viewership can optimize omni-channel planning, revealing effective targeting opportunities across multiple media.Geo data enables a common framework in fragmented omni-channel environments, leading to improved audience identification and media investment optimization.
It's all starting to get very emotional': how Gavin & Stacey became one of TV's most beloved comediesGavin & Stacey's Christmas special has become a significant national event, drawing millions of viewers and culminating in a final episode after years of anticipation.
Election ad views for Democrats and RepublicansThe analysis of 3.7 million political ad airings reveals key insights on party strategies in the election's ad war.
The 2024 Olympics was a big win for TV of all kindsOlympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
These 10 Advertisers Won the Olympics for TV and StreamingThe Paris 2024 Olympics were a major success for advertisers, achieving record ad revenue and audience reach.NBCUniversal reported the highest advertising revenue in Olympic history, with nearly $500 million from new sponsors.