Poynter
2 months agoWho is the most influential TV star at the moment? A college basketball player from Iowa. - Poynter
Caitlin Clark has captured the imagination of sports followers like few athletes before, leading to a significant increase in TV viewership for women's basketball.
Clark's success has been instrumental in drawing record-breaking numbers of viewers to women's college basketball games, surpassing even some NBA matchups in viewership statistics. [ more ]