In May, streaming services surpassed traditional broadcast and cable TV viewership for the first time, reaching 44.8% compared to a combined 44.2%. This shift reflects changing viewer preferences, with many opting for on-demand content. However, it's crucial to note that streaming includes shows from cable and broadcast networks. Additionally, YouTube's viewership growth has been significant, capturing 12.5% of overall TV viewing, exceeding any single streaming service. Nielsen cautions that while streaming dominance has been notable, it may not be a permanent trend as seasonal content shifts occur.
It's worth noting that streaming services also, in many cases, include content owned and distributed by broadcast or cable networks.
YouTube viewership continues to surge, accounting for 12.5% of TV viewing, surpassing any streaming service's share to date.
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