"It's worth noting that streaming services also, in many cases, include content owned and distributed by broadcast or cable networks."
"YouTube viewership continues to surge, accounting for 12.5% of TV viewing, surpassing any streaming service's share to date."
In May, streaming services surpassed traditional broadcast and cable TV viewership for the first time, reaching 44.8% compared to a combined 44.2%. This shift reflects changing viewer preferences, with many opting for on-demand content. However, it's crucial to note that streaming includes shows from cable and broadcast networks. Additionally, YouTube's viewership growth has been significant, capturing 12.5% of overall TV viewing, exceeding any single streaming service. Nielsen cautions that while streaming dominance has been notable, it may not be a permanent trend as seasonal content shifts occur.
Read at InsideHook
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