"I think that the Paris Games deserve a lot of the credit for rejuvenating that interest and enthusiasm, and some of that momentum continued through to Milan,"
"How do we best make sure that we are continuing to tell the story (of athletes) after they leave the venues? I do think that one of the improvements we made from our Paris coverage was to follow the athletes to their after-parties and reunions with their friends and families,"
"When Alex Ferreira won (the gold medal in men's halfpipe), we went to the bar where he was celebrating."
NBC secured U.S. media rights to the Olympics through 2032 for $7.75 billion in 2014 amid earlier concerns. The Milan Winter Games averaged 24 million viewers across prime afternoon and primetime through Friday, representing a 94% increase over the 2022 Beijing Games. Viewership gains followed the 2024 Paris Summer Games, which rose 82% from Tokyo 2021. NBC altered its coverage after Beijing by streaming key events live across platforms and reimagining primetime to include interviews and analysis that supplemented live broadcasts. Coverage extended to athletes' post-competition moments, including celebrations after medal wins.
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