""This year's Puppy Bowl delivered its strongest performance in nearly a decade, and its success across linear and streaming highlights our unique ability to unite audiences around content that feels good and does good," Discovery Channel Head of Content Joseph Boyle said in a press release. "We're grateful to bring viewers so much joy and are deeply proud of the purpose at the heart of this event.""
"The Puppy Bowl brought in 15.3 million viewers last Sunday according to official Neilsen numbers released Thursday, the pup-centered event's biggest audience since 2018. Last year, 12.8 million viewers tuned in to the Puppy Bowl, which airs on Animal Planet, Discovery, TBS, truTV, and HBO Max. The fluffy Super Bowl alternative drew in 6 million viewers in its first year and has been averaging around 12 million viewers in the last handful of years."
Puppy Bowl attracted 15.3 million viewers, its largest audience since 2018, providing a lighthearted alternative to the Super Bowl. Two teams of puppies, Team Ruff and Team Fluff, wrestle, romp and nap on a miniature football field with live play-by-play commentary, referees, and a "Lombarky" trophy. The event raises money for animal shelters and adopts out most of its featured puppies. The Puppy Bowl aired across Animal Planet, Discovery, TBS, truTV and HBO Max, up from 12.8 million viewers last year. Turning Point USA staged a MAGA-aligned halftime alternative headlined by Kid Rock. Super Bowl LX's halftime starring Bad Bunny averaged 128.2 million viewers.
Read at Fast Company
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