‘What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations?’ reads the beginning of the CMG sales pitch. ‘No, it’s not a Black Mirror episode - it’s Voice Data, and CMG has the capabilities to use it to your business advantage.’ This outlines a radical shift in marketing strategy that leverages active listening technologies.
The pitch deck goes on to mention how it’s legal for companies to listen in on users and collect that data. ‘Creepy? Sure. Great for marketing? Definitely,’ the CMG sales pitch says. This stark acknowledgment of consumer privacy concerns reveals the growing ethical implications of using personal conversations for advertising.
Internet users have long speculated that Big Tech companies like Google, Microsoft, Amazon, and Facebook-owner Meta were eavesdropping on them. And now, we have evidence of CMG’s marketing team promoting this type of service to advertisers. This statement connects widespread public suspicion to CMG's tangible proposals, indicating an unsettling trend within the industry.
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