Netflix is phasing out its Basic plan in the US, replacing it with a cheaper ad-supported plan, to drive subscriber growth and revenue.
The company is pushing existing Basic plan users to subscribe to the Standard or Premium plans, priced higher than the previous Basic plan.
Netflix's user surge is partly attributed to efforts like cracking down on password sharing and expanding into advertising, resembling traditional media companies.
With a growing focus on live sports and increasing ad-supported subscriptions, Netflix is evolving to match the legacy of traditional broadcasters in a modern way.
Collection
[
|
...
]