Mavely has achieved a gross merchandise value run rate of over $675 million, marking a 175% increase from last year, showcasing rapid growth in social commerce.
Unlike traditional influencer platforms, Mavely empowers micro- and nano-influencers without requiring a follower count, focusing on higher engagement and authenticity.
CEO Evan Wray emphasizes the increasing consumer demand for authenticity in creators, stating smaller influencers are becoming the new 'word of mouth' for brands.
The social commerce sector, where Mavely operates, is projected to grow to $24 billion this year, reflecting a promising future for influencer marketing.
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