Gen-Z, born between 1997 and 2012, currently represents a significant part of the workforce, surpassing the Baby Boomers. This generation, identified as digital natives, excels in technology and social media, utilizing these skills to bring innovation into the workplace. They prioritize authentic work environments that offer work-life balance, meaningful careers, and opportunities for professional development. To effectively engage this emerging talent pool, organizations must understand their job expectations and cultural needs, bridging the gaps between traditional workplace practices and the values Gen-Z holds important.
According to recent research by Deloitte and Pew Research Center, Gen-Z employees crave purpose and impact in their work, seeking alignment with their personal values.
These digital natives, growing up with technology, offer fresh perspectives and the ability to drive technological advances in organizations that recognize their needs.
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