Craig Graham first spotted this update, sharing on LinkedIn his excitement about the 'Video' option in Google Ads > Assets. He noted, 'I believe you can add videos to the Shared Library, but this is my first time seeing this directly in the Assets section of Google Ads.' This new feature could potentially transform how search ads engage users, as it introduces a dynamic visual element to otherwise static listings.
With the introduction of video assets in Google Ads campaigns, advertisers may soon have the opportunity to make their search ads more engaging. Craig later commented, 'You can even add it to your Google Ads search campaigns.' This suggests there is a serious potential for innovation in advertising formats, enhancing user experience through video integration, which could lead to higher engagement and conversion rates.
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