#advertising-innovation
#advertising-innovation

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Google Ads New Smart Bidding Exploration

Google Ads introduces Smart Bidding Exploration for advertisers to target less obvious but high-performing searches, enhancing lead generation opportunities.

Marketing tech

fromTheWrap

1 month ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.

Marketing tech

fromwww.seroundtable.com

2 months ago

Bing Ads With Local Business Tag & Other Labels

Microsoft is introducing a 'Local Business' tag for Bing Search ads to promote local businesses.

fromAxios

8 months ago

Snap debuts operating system for AR glasses

Snapchat's new operating system aims to enhance its augmented reality (AR) hardware and signal a shift towards making glasses as commonplace as smartphones.

Marketing

fromAdExchanger

8 months ago

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.