Apple begins selling News ads directly as its advertising ambitions growApple is now selling its own advertising inventory on Apple News, moving away from third-party vendors.Advertisers can now sponsor specific News feeds and access premium placements within the app.
Google Ads Video AssetsGoogle Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.
PRISA Media Partners with First-id to Advance the Cookie-Free EnvironmentPRISA Media collaborates with First-id for advertising innovationBenefits of First-id collaboration for PRISA Media
PRISA Media se asocia con First-id para avanzar en el entorno cookielessPRISA Media collaborates with First-id for first-party ID solution, enhancing advertising innovation.Integration of First-id and PRISA ID focuses on audience data unification, identity graphs, personalization, and digital business exploration.
Apple begins selling News ads directly as its advertising ambitions growApple is now selling its own advertising inventory on Apple News, moving away from third-party vendors.Advertisers can now sponsor specific News feeds and access premium placements within the app.
Google Ads Video AssetsGoogle Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.
PRISA Media Partners with First-id to Advance the Cookie-Free EnvironmentPRISA Media collaborates with First-id for advertising innovationBenefits of First-id collaboration for PRISA Media
PRISA Media se asocia con First-id para avanzar en el entorno cookielessPRISA Media collaborates with First-id for first-party ID solution, enhancing advertising innovation.Integration of First-id and PRISA ID focuses on audience data unification, identity graphs, personalization, and digital business exploration.
Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch PartnerTeads launched a new Contextual Commerce solution to enhance shopper relevance through automated, tailored ads that drive measurable performance outcomes.
1 Growth Stock Down 85% You'll Wish You'd Bought on the Dip | The Motley FoolSnap's recent financial results show measurable progress, and its innovative advertising strategies may signal potential recovery.
Why Qatar Airways is making its customers the stars with AI-powered brand storytellingQatar Airways' campaign showcases the trend of tech-powered personalization in advertising by allowing users to see their faces in airline ads.
Invibes ispira i brand a "Rethink Possibilities" con soluzioni pubblicitarie specifiche per settoreInvibes Advertising is reshaping digital advertising by leveraging GenAI to enhance brand engagement and create personalized solutions for unique marketing challenges.
How Coors Light turned a broken digital ad into a viral sports marketing momentCoors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.
Snap debuts operating system for AR glassesSnapchat's new proprietary operating system for AR Spectacles aims to revolutionize how users engage with augmented reality.CEO Evan Spiegel asserts that AR hardware could become as essential as smartphones on a global scale.
Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchangerSierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
Disney's Growth Fueled by Sports and Streaming at UpfrontDisney's upfront negotiations concluded with a 5% growth in revenue and volume, driven by streaming and sports, with investments in sports deals and digital offerings continuing to rise.
Salesforce's AI CEO explains why this new AI wave is different | MarTechAI-powered tools are reshaping the martech ecosystem, offering new ways for marketers to reach customers effectively.