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Apple begins selling News ads directly as its advertising ambitions grow

Apple is now selling its own advertising inventory on Apple News, moving away from third-party vendors.
Advertisers can now sponsor specific News feeds and access premium placements within the app.

Google Ads Video Assets

Google Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.

PRISA Media Partners with First-id to Advance the Cookie-Free Environment

PRISA Media collaborates with First-id for advertising innovation
Benefits of First-id collaboration for PRISA Media

PRISA Media se asocia con First-id para avanzar en el entorno cookieless

PRISA Media collaborates with First-id for first-party ID solution, enhancing advertising innovation.
Integration of First-id and PRISA ID focuses on audience data unification, identity graphs, personalization, and digital business exploration.

Apple begins selling News ads directly as its advertising ambitions grow

Apple is now selling its own advertising inventory on Apple News, moving away from third-party vendors.
Advertisers can now sponsor specific News feeds and access premium placements within the app.

Google Ads Video Assets

Google Ads is testing adding video assets to search campaigns, potentially changing how ads engage users.

PRISA Media Partners with First-id to Advance the Cookie-Free Environment

PRISA Media collaborates with First-id for advertising innovation
Benefits of First-id collaboration for PRISA Media

PRISA Media se asocia con First-id para avanzar en el entorno cookieless

PRISA Media collaborates with First-id for first-party ID solution, enhancing advertising innovation.
Integration of First-id and PRISA ID focuses on audience data unification, identity graphs, personalization, and digital business exploration.
moredigital-marketing

Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner

Teads launched a new Contextual Commerce solution to enhance shopper relevance through automated, tailored ads that drive measurable performance outcomes.

1 Growth Stock Down 85% You'll Wish You'd Bought on the Dip | The Motley Fool

Snap's recent financial results show measurable progress, and its innovative advertising strategies may signal potential recovery.

Why Qatar Airways is making its customers the stars with AI-powered brand storytelling

Qatar Airways' campaign showcases the trend of tech-powered personalization in advertising by allowing users to see their faces in airline ads.

Invibes ispira i brand a "Rethink Possibilities" con soluzioni pubblicitarie specifiche per settore

Invibes Advertising is reshaping digital advertising by leveraging GenAI to enhance brand engagement and create personalized solutions for unique marketing challenges.

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.

Snap debuts operating system for AR glasses

Snapchat's new proprietary operating system for AR Spectacles aims to revolutionize how users engage with augmented reality.
CEO Evan Spiegel asserts that AR hardware could become as essential as smartphones on a global scale.

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.

Disney's Growth Fueled by Sports and Streaming at Upfront

Disney's upfront negotiations concluded with a 5% growth in revenue and volume, driven by streaming and sports, with investments in sports deals and digital offerings continuing to rise.

Salesforce's AI CEO explains why this new AI wave is different | MarTech

AI-powered tools are reshaping the martech ecosystem, offering new ways for marketers to reach customers effectively.
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