#advertising-innovation
#advertising-innovation

[ follow ]

Winners announced at The Drum Awards for Digital Experience 2024

Taking home the top prize, the Grand Prix, is Sips and Bites for its 'Doritos Silent' campaign, which saw it create the world's first AI-augmented snack. Despite being popular with gamers worldwide, Doritos had a problem in that its much-loved crunch disrupts and annoys other gamers subjected to the noise in their earphones. The brand turned this intrinsic snacking gripe into a marketing opportunity, creating the world's first AI-augmented snack that removes every Doritos crunch from every game.

Marketing

fromThe Drum

3 months ago

10 Questions on Advertising... with Mark Himmelsbach, founder, Episode Four

Mark Himmelsbach reimagines agency culture by launching Episode Four, building AI and apparel businesses, embracing social innovation, and promoting human-centered, unconventional practices like no timesheets.

Marketing

fromInsideHook

6 months ago

Space Advertising Is Now Possible. Can Anyone Stop It?

Advertising in space using satellite technology may soon become a reality.

Marketing tech

fromExchangewire

7 months ago

Stevie Antonioni appointed as Managing Director UK at Adnami

Adnami appoints Stevie Antonioni as UK managing director to enhance growth strategy and attention-led advertising.

Marketing tech

fromSearch Engine Roundtable

8 months ago

Google Ads New Smart Bidding Exploration

Google Ads introduces Smart Bidding Exploration for advertisers to target less obvious but high-performing searches, enhancing lead generation opportunities.