Taking home the top prize, the Grand Prix, is Sips and Bites for its 'Doritos Silent' campaign, which saw it create the world's first AI-augmented snack. Despite being popular with gamers worldwide, Doritos had a problem in that its much-loved crunch disrupts and annoys other gamers subjected to the noise in their earphones. The brand turned this intrinsic snacking gripe into a marketing opportunity, creating the world's first AI-augmented snack that removes every Doritos crunch from every game.
When I have to decide which wireless gaming earbuds that I want to use, it's a tough choice between the SteelSeries Arctis Buds and the Sony InZone Buds. Both have a comfortable fit, active noise cancellation, great sound quality, and their USB-C transmitters work with every non-Xbox platform in my apartment. But it's easy to tell you which of the two you should buy right now, if you're in the market:
What makes the PlayStation Pulse Elevate particularly compelling is how it addresses both needs simultaneously. Sony's first wireless desktop speakers bring studio-quality planar magnetic drivers and ultra-low latency connectivity to a sculptural, trophy-like form that feels like a natural extension of the PlayStation 5's futuristic design language. The aesthetic immediately catches your attention with its tall, vertical silhouette and gently rounded edges.