Elon Musk, the owner of X, occasionally lapses into using the platform's former name, Twitter, reflecting its strong brand presence in his mind. This was evident when Musk responded to a post discussing efficiency in government, emphasizing that he had previously implemented similar measures at Twitter. The incident highlights the challenge of rebranding and how old names can linger in public perception. Musk's comments reiterate his hands-on approach to management and ongoing efforts to instill efficiency akin to what was achieved on Twitter.
Do you sometimes refer to X by its old name, Twitter? That's okay. Even Elon Musk, the man who changed Twitter's name to X, still occasionally refers to the social media platform he runs as Twitter.
It worked for Twitter, the account Musk responded to said. This is not the first time Musk has called X by its former name, Twitter, and it likely won't be the last.
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