Google's December 2024 spam update is still creating discussions across forums, with many awaiting its final rollout. The update aims to enhance search quality and combat spam.
Amid changes to the Google Merchant Center, a more relaxed inconsistent language policy has been implemented, indicating a potential shift towards greater flexibility for advertisers.
Apple's involvement in defending its search deal with Google showcases the competitive landscape of search engine agreements and highlights the strategic maneuvers major tech companies are willing to undertake.
There are reports of a bug in Google Ads that may unintentionally activate broad match for campaigns, raising concerns about the impact on advertising strategies.
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