Apple is the only streaming service that has not yet introduced commercials. Netflix introduced a 'Basic with ads' tier in November 2022, while Disney's ad-supported tier arrived in December 2022. Another indication that Apple is planning to start an advertising tier of Apple TV+ is the hire of Joseph Cady, a former advertising executive at NBCUniversal.
The latest evidence that Apple is investigating the practicalities of introducing ads on Apple TV+ comes via The Telegraph, reporting that Apple has been meeting with the U.K. ratings agency Barb to look at options for tracking advertising. Barb provides audience data and already provides viewing data for Apple TV+ shows, but capturing advertising data requires different techniques.
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