Apple appears to be reconsidering plans to integrate advertising into its Maps app, a concept previously shelved. Bloomberg's Mark Gurman reported that this integration would allow businesses to pay for increased visibility in search results, akin to Google Maps' model. Apple’s push for advertising in its services, including the Stocks app and Apple News, signals a strategic shift towards growing ad revenue. Although no development has commenced and there's no concrete timeline for a consumer launch, this idea reflects Apple’s robust financial performance, with its services division achieving record revenues.
Apple is revisiting plans to monetize its Maps app through advertising, similar to how Google executes ads in its Maps service, according to Bloomberg.
During a recent all-hands meeting, Apple executives indicated that monetizing Maps is under consideration again, although there is no set timeline for rollout.
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