The launch of the dedicated Apple Store app in India enables users to purchase Apple products directly, customize offerings, and schedule delivery, enhancing user experience.
Karen Rasmussen emphasized that 'At Apple, our customer is at the centre of everything we do,' underlining the company's commitment to improving accessibility and user interaction.
As Apple increases its retail presence in India, which now consists of physical stores in key cities, the company is striving to build stronger ties with local consumers.
India's growing smartphone market is pivotal for Apple, as the company shifts its manufacturing strategy beyond China, with increased assembly operations commencing in 2017.
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