With its growing popularity among Gen Z and Millennials, X has become a trusted resource, influencing trends and guiding purchase decisions throughout the back-to-school journey. In fact, 60% of the #BackToSchool audience on X is between the ages of 24 and 34, a demographic eager and ready to spend.
The fact that X only saw 1.9 million posts in a year isn't that great of a selling point.
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